Week 1
Role of Graphic Design
Graphic Design is all around us.. It can be categorized in several ways..
-Logo-Symbol-Websites-Corporate stationary(call card, letterhead, envelop)-Advertisement-Book Design-Brochures-Billboards-Product packaging-Posters-Greeting Cards
Task 1: History Of Graphic Design.
-Role of a graphic design.
* LOGO.
Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, building, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products. Also called logotype.
Example: Canon.*ICON/SYMBOL.
Example: Male And Female.
*WEBSITES.
Virtual location on WWW, containing several subject or company related webpages and data files accessible through a browser. Each website has its own unique web address (see uniform resource locator) which can be reached through an internet connection. The opening page of a website is usually called homepage which contains hyperlinks to other pages on the same or other site(s). A single web server may support multiple websites and a single website may reside on multiple web servers, sometimes thousands of miles apart.
Example: Internet Marketing Websites Design.
*CORPORATE STATIONERY.
General: Office supplies (specially paper and envelopes) used for writing, typing, or printing. Not to be confused with 'stationary' which means not moving or having a fixed position.
Computing: Several kinds of paper used in printers, such as. Single sheet stationery: Paper cut into standard sizes (such as letter, legal, A4), sold usually in reams of 500 sheets and used mainly with friction-feed printers such as inkjet and laser printers. Continuous stationery: fan-folded paper with sprocket holes on sides and transverse perforations for easy separation into individual sheets, used mainly with impact printers. It is of two types: (a) 'single part' consists of only one sheet (ply) of paper, whereas (b) 'multipart' may have two, three, or more plies of 'carbonless' copying paper; the top ply serves as the original and the others as copies. Roll stationery: continuous roll of paper with no folds or perforations but may have sprocket holes on sides, used mainly with impact or thermal printers such as fax machines.
Example: Sample Text.
*ADVERTISEMENTS.
Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called a commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (1864-1928), an advertisement is "salesmanship in prints".
Example: Mini Cooper.
*BOOK DESIGN.
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole.
In the words of Jan Tschichold, book design "though largely forgotten today, methods and rules upon which it is impossible to improve have been developed over centuries. To produce perfect books these rules have to be brought back to life and applied." Richard Hendel describes book design as "an arcane subject" and refers to the need for a context to understand what that means.
Example: Second Time Around.
*BROCHURES.
A brochure is a flyer, pamphlet or leaflet that is used to pass information about something. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience. Brochures are distributed by radio, handed personally or placed in brochure racks. They may be considered as grey literature. They are usually present also near tourist attractions.
Example: Aromatika.
*BILLBOARDS.
A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Example: Rdio Billboards.
*PRODUCT PACKING.
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Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use.
Package labeling (American English) or labelling (British English) is any written, electronic, or graphic communication on the package or on a separate but associated label.
Example: Juice Packing.
*POSTER.
A poster is any piece of printed paper designed to be attached to a wall or vertical surface.[1] Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.
Example: Movie The Eye.
*GREETING CARD.
A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may be more expensive.
Example: Mother's Day Greeting Card.
Week 2
Element of Graphic Design
-Shapes
-Lines
-Color
-Type
-Art,Photos,Illustration
-Texture
Shapes.
-Form do major visual nature among others (colour, colour, light) that get clear identification expected especially to the constancy.Form not usually regarded as a our brain creation but visible veridical, as part of physical world (from topology and mathematical analysis to trigonometry and geometry).
-A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary , or because of differences of value,colour or texture.
-A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary , or because of differences of value,colour or texture.
Different shape can also occurs base on design or product packaging
Line.
-A line is a mark made by a moving point and having psychological impact according to its direction, weight, and the variations in its direction and weight. It is an enormously useful and versatile graphic device that is made to function in both visual and verbal ways. It can act as as a symbolic language, or it can communicate emotion through its character and direction.
-Line is long narrow maark or band. A line is a mark connecting two points, How we get from point A to point B gives the line its distinctive character and appearance.
-In Graphic Design. Line can be used to produce an art.
a drawing using line
Types of line.
Color.
-Color can be defined as the property possessed by an object of producing different sensations on the eye as a result of the way it reflests or emits light,
-Color has two models. CMYK and RGB.
color primaries on CMYK and RGB
colors can also occurs to feelings and emotion
colors can make the product more attractive
Type.
- Typography is the art and technique of arranging type in order to make the language it forns most appealing to transparent learning and recognition.
-Typography can make your design more attractive, it can make a mood and take you back in different time.
Typography can also be stylized and also use to make text legible and readable.
typography design on faces
typography occurs with logos and company
Art, photos and illustration
-Art.
-can make people amaze.
-is a various human activity and the activities product this article focuses primarilyon visual arts, which includes image creation or objects in field including painting,sculpture,printmaking,photography, and other visual media.
3D Street Art
3D Street Graffiti.
-Photos.
-Photos also had an amazing design. Photos can be categorized as a portrait or landscape.
Potrait Picture
landscape picture
-Photos can also make it as Photo Manipulation.
the artwork was done by Photoshop
example of photo manipulation.
-illustration.
-Illustration is use to create a cartoon picture or images , here are the example.
Picture of a woman and cap , the background was natural and wood.
Illustration used to make cartoons.
Texture.
-Texture can be defined as the background of an image. Texture can make richness and dimension. Texture also can create personality and mood.
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Example colors and texture
texture of a poster, stone wall texture
Week 3
An Artist Reference
Tan Yau Hoong.
Name : Tan Yau Hoong.
-Tan Yau Hoong is an artist, illustrator, graphic designer living in Kuala Lumpur , Malaysia .
Age : 25
Born in : Kuala Lumpur , Malaysia.
Background and Education : He never had any professional training in art and design. He graduated with a bachelor degree in Mechanical Engineering.
Work base on : Freelance Work.
-How did Tan get into Design? : He thinks that he is really into art and design to make a living. Everything starts with some sort of hobby before he brought up the though of making a living from drawing and taking this into serious consideration. He found out some online T-shirt design contest and taking part of it then that was his first win at Threadless.com. Then he starts the carrier of an artist/designer.
-How would he desribe style in design : He love doing more than one more style. He always tend to create some conceptual illustrations. He actually find hand drawn and lean vector (compatible) as he thinks that these two can be combined perfectly. He use to define his work in terms of theme and concept, they would be illusion,nature,universal and conceptional.
Artist Statement : "learn , practise , think and work hard. Be confident about your work".
ART WORK :
Light Painter, the painting of Surrealism
Datuk Syed Ahmad Syed Jamal.
Name : Datuk Syed Ahmad Syed Jamal
-Datuk Syed Ahmad Syed Jamal is an artist , country artist award , graphic designer living in Kuala Lumpur
Malaysia.
Age :82
Born in : Johor , Malaysia.
Background and education : He was a prominent artist in Malaysia,World painting homeland since the 30's to the 50's dominated by the conventional style, Realist, Impressionist and Expressionist. The influence of the arts travel outside the country led Syed Ahmad Jamal Abstract Expressionist style creations using abstract idiom based on gestures (gestural) and emotive. In the Malaysian context, he is considered the first painter to explore non-objective painting by a paper entitled "Feedback" (The Temple), a masterpiece created in 1959
Work base on : He became a teacher at the High School, Batu Pahat, Johor, and worked as a lecturer at College Times, Kuala Lumpur (1957). Extended role as a lecturer at the Malayan Teacher's College, Kirkby, United Kingdom (1958-1959) before returning to teach at the College Day in 1960.
He served as head of the Department of Art Education at Teachers' Training College, Cheras (1961-1963). In 1963, he received the United States Department scholarship to study at the School of Art, Chicago, USA.
A year later, he was holding the post of Principal Teachers' Training College until 1972, In 1973, he was assigned to serve in the Department of Planning and Education Research.
In 1973, Syed Ahmad Jamal acquire East-West Center scholarship to study at postgraduate level at the University of Hawaii.
Upon his return, he became a lecturer at the University of Malaya Trip to 1979, before being appointed as a director in the University Cultural Center. His last official duty was as Director of the National Art Gallery began in 1983 hingga1991.
How did Wan Su get into design : n the paper-emotive expressions are allegorical, the influence of Chinese painting, Western and Arabic calligraphy clearly shines through heavy brush strokes that create abstract forms kaligrafik. Early use of Jawi in the paper "Chairil Anwar" (1958) was also a pioneer of Syed Ahmad Jamal as calligraphy art oil painting on canvas.
Artist Statement : The painting will be on display at the National Art Gallery, Kuala Lumpur. Subsequently awarded the National Artist.
ART WORK :
Painting Maamor Jantan Perkampungan Nelayan.
Abdul latiff Mohidin.
Name : Abdul Latiff Mohidin
-Abdul Latiff Mohiddin is an artist , Born in Lenggeng, Negeri Sembilan achievements in 1941.
Primary education in his hometown and Singapore before pursuing fine arts courses in 1960.
Receive formal Art Education in Berlin, New York & Paris.
Age : 76
Born in : Negeri Sembilan , Malaysia.
Background and education : Malay school Lenggeng to pass degrees IV.
Continued his studies at Sekolah Melayu Kota Raja and Mercantile Institution,Singapore.
Studied at Academy of Fine Arts, Berlin, Germany for four years with the ninth ruler ofthe German Federal Republic.
In 1963-1969, he has been very actively and diligently create artwork consists of three different arts disciplines, namely:
– oil painting
– carving sculptures
-goresan print
Work base on : Is the founder of Enviroment Association.
I-t is fortunate to have been chosen by poet-painter Abdul Latiff Mohidin (born in Negeri Sembilan, 1938) as his “retirement home”. He bought a house off his good friend and fellow-artist Askandar Unglehrt, who was smart enough to accept part of the payment in paintings. This has paid off considerably with the high prices commanded for Latiff’s art. German-born Askandar’s wife is Datuk Tengku Idaura Tengku Ibrahim.
How did Latiff get into design : Latiff was trained at the Hochschule fur Bildende Kunste in Germany and honed his printmaking skills at the Atelier La Courriere in France and the Pratt Graphic Centre in New York.
He is the last of Malaysia’s top art triumvirate – the others being Datuk Ibrahim Hussein (1936-2009) and Datuk Syed Ahmad Jamal (1929-2011).
But Latiff has become reclusive and is rarely seen in public events except when he has a new book or a major thematic exhibition, the last being The Journey to Wetlands, and Beyond in Singapore in 2009.
ART WORK :
Mohammad Najib Ahmad Dawa
Name : Mohammad Najib Ahmad Dawa
Dr. Najib Declares: "My work is a re-metamorphosis of the ancient batik art form into a contemporary design set-up concerned with beauty as well as functionality."
Age : 60
Born : Pahang , Malaysia.
Background and Education : 1989 : BA (Hons) University Science Malaysia.
1992 : MA Manchester Metropolitan University, England.
1995 : Ph D Manchenster Metropolitan University, England.
2000 : Currently Dean, School of Arts, University Science Malaysia.
Work base on : Malaysian Batik : Textbook for the Institude Kraftangan Negara, 2000
How Did Dr.Najib get into design : Group Exbition :
1997 : "Four Plus Four." Penang State Art Gallery.
2003 : "Oasis "Artist's Month,Adiwarna Gallery, University Science Malaysia.
ART WORK :
Sharmiza Abu Hassan
Name : Sharmiza Abu Hassan
Sharmiza Abu Hassan is Malaysian artist who graduated from the MARA University of Technology in Shah Alam with a Bachelor in Fine Art.
Age : 42
Born in : Perak, Malaysia.
background and education : She comes from Taiping in Perak where she was born in 1972 and is among the few female Malaysian artist who is known for her sculpture works and the more 3-dimensional visual works. After her degree years, she has been actively involved in the Malaysian art scene and in 1999, she was awarded a scholarship to further her studies to Australia where she completed her Master of Creative Arts at the University of Wollongong.
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Work base on : Sharmiza is a lecturer with her alma mater at the Faculty of Art and Design in MARA where she is undergoing her doctorate in Fine Art at the prestigious RMIT. As an artist, Sharmiza has been mainly involved in sculpting and installation where she is known to integrate the likes of history, legends and celestial subject matter in the social and daily practices. As a lecturer, she was previously the head of the Fine Art Department where she was also formerly attached with the One Academic Art College while she was also apprenticed under Ramlan Abdullah, one of the most renowned Malaysian sculptors in history.
How did Sharmiza get into design : Sharmiza has won numerous awards for her exemplary works in the arts that include the scholarship to pursue her postgraduate studies. As a student, she was in the Deans’ List in the faculty while she also won the Best Student Award. Apart from that, she also won the Minor Award in the National Art Gallery’s Young Contemporary Art Competition, a finalist in the Malaysian Maquette Stage during the 3rd Oita Asian Sculpture Competition and the Honorable Mention at the Philip Morris Art Competition as well. In 2001, she was awarded the Young Lecturer Scheme Scholarship while she again emerge a finalist at the 6th Oita Asian Sculpture Competition.
ART WORK :
Week 4
Typography
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